ARUtility Profile

Posted Jul 23rd, 2020

ARUtility is an augmented reality utility locating asset management and BIM visualization tool that increases safety and efficiency and reduces damages to underground assets for the AEC industry.

Joe Eastman, President and CEO 

What experience or person encouraged you to be an entrepreneur?  

There is no individual that encouraged me to be an entrepreneur. In fact, there is no real history of entrepreneurship in my family. From an early age, I knew that I wanted to "be my own boss". I've always been a very creative thinker and an extremely hard worker. What I quickly learned, while working in corporate jobs, is that I wasn't able to harness either of these traits! Creative thinking wasn't encouraged, I was stuck doing things how they've always been done and was never allowed to think outside the box. And no matter how hard you worked, there were no rewards for putting in any effort above what was required just to get by. More effort did not equal more reward, recognition, or advancement. In fact, the two were not correlated in any way. Essentially, I felt trapped both on the creative side as well as the productivity side. I wanted to give more. Being an engineer, I've also always enjoyed creating things. There is a certain satisfaction that comes from taking an idea and turning it into reality. With entrepreneurship, you get out of it what you put in and the results are directly tied to the efforts you put in. You're allowed to try new ideas, you are allowed to put in as much effort as you possibly can and you get to create things and bring your ideas to life.

What has been your biggest challenge in being an entrepreneur/startup?  

One of the biggest challenges is balancing time between your startup and your home life. When you start a company, you are responsible for its success. And you put in so much effort that you don't want to see that effort and sacrifice go to waste. So you put in more and more effort to do everything you can to take your business to the next level. So, it's hard to turn that switch off at times. Not only because you want to see it succeed, but also because you truly love what you do! It's work, but it doesn't feel like "work" in the traditional sense of the word. So you don't mind spending every second of every day working on your business. But life is about balance. You need to unplug, unwind, and step back and focus on other things at times as well. Your relationships with significant others, family and friends are so important, and you need to nurture those relationships. Just like if you don't put time into your business it will fail, the same goes for relationships as well. Finding that balance can be extremely difficult at times.

What are you most proud of?

I'm really most proud of having the courage to finally make the leap of faith and pursue my dreams of entrepreneurship. I left a great position where I worked with incredible individuals and for a great company to pursue this dream. Overcoming that fear is not an easy task. But we did it, and every day now I wake up beyond excited to work. It's been one of the most freeing experiences of my life.

 

Alando Chappell, Managing Partner and COO

What experience or person encouraged you to be an entrepreneur?

The first person to inspire me was a man by the name of Ed Mickessy.  I was in my teenage years and as I watched Ed growing up I knew I wanted to be like him!  In my eyes, he was the man!  As a teenager/young adult, he had everything I'd envision as success.  He worked for himself, always drove nice cars (BMW), had a nice big house and a beautiful wife.  Not knowing everything it took to actually run a business  I was just inspired by the perception of what I saw someone I personally knew achieve.  Later in life through many Pyramid structured businesses, I started to develop my own business drive.  I later found a mentor/entrepreneur named Ed Westmoreland, who has inspired and guided me to be the entrepreneur I am today.  And the list continues to grow, for example, through this program I'm able to build a very strong relationship with a wide range of extremely intelligent individuals to which I'm honored and very appreciative to be a part of.  One that stands out for me personally is Jeff Wesley!  His approach and style to the entrepreneur world is something I hope to learn, grow, and develop from for many years to come!  

What has been your biggest challenge in being an entrepreneur/startup?

I think the biggest challenge is taking that leap of faith to leave something you're comfortable with to pursue something you have to create, develop, and build out to be a success.  I was very comfortable and successful in my previous management position in the utility space, but now being an entrepreneur, it's all on me.   One of the things I always tell myself is "If I don't work I can't eat"  - There is a never-ending list of continued challenges associated with having a startup as is life but I'm up and ready for the challenge!

What are you most proud of? 

I'm most proud of where ARUtility is now and where it is going to be in the future!  Having the ability to go through the process of a concept to conception has been an amazing journey and I can't wait to see how ARUtility changes the world!